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Tactics for Your Core Marketing Strength

Pretty well every marketing strategy or tactic that exists can fall under one of these three areas: writing, speaking and networking.

Most of us usually have a clear “winner” in terms of which activity we enjoy doing the best or know the most about.

I call this your core marketing strength and I think it’s important for you to figure out where your expertise lies. In this way, you can get started implementing marketing activities right away and actually enjoy them more because you can do them faster and easier.

I’ve outlined the most common (and effective) beginner and advanced marketing strategies under each of the 3 areas of writing, speaking and networking:

Beginner marketing tactics for writing include:

* write articles and submit to online submission sites

* write articles and post to your website

* have a blog

* write an ezine

* write press releases and news releases

* create autoresponders and email campaigns

Advanced marketing tactics for writing:

* write articles for industry and association publications (print and online)

* write ebooks

* write a book for publication

* write info products

* do guest blog posts

–> I do Resource Nation

* offer articles to strategic alliance partners and affiliates

* write a column for a newspaper or magazine or an online site

* write a newsletter

* write and send out direct marketing pieces

Beginner marketing tactics for speaking are:

* give free talks – professional organizations, community groups, service clubs, networking groups, small businesses

* do teleseminars/teleclasses

* do podcasts

* do an audio ezine

Advanced marketing tactics for speaking:

* give media interviews – radio, TV, newspaper, magazine

* host workshops and seminars

* be a guest speaker at conferences

* develop an audio program

* host an interactive webinar

Beginner marketing tactics for networking include:

* participate in social media such as Facebook, My Space, YouTube

* participate in internet discussion lists, forums and blogs

* join a networking group and breakfast clubs

* join local Chamber of Commerce or Board of Trade

Advanced marketing tactics for networking:

* join and/or create affiliate programs

* host a club, association or special interest group

* serve on committees and Boards

* attend professional organization/association meetings

* create strategic alliances and joint ventures

Once you’ve got some of your basic marketing tactics running smoothly as part of your marketing framework, you can start adding other tactics. You can include more advanced strategies that are based on your core marketing strength or you can start implementing tactics from either one or both of the other marketing areas.

By identifying your core marketing strength and creating a marketing action plan that encompasses your competencies, you’ll be well on your way to successfully and enjoyably marketing your small business.

About the Author

Jody Gabourie, The Small Business Marketing Coach, teaches simple, innovative and powerful marketing strategies to help business owners find and keep their most profitable clients. To learn more about how she can help you take your business to the next level, and to sign up for her FREE special report, ezine and articles, visit her site at http://www.JodyGabourieMarketingCoach.com

I am thinking about going into Navy EOD, but is three weeks of tactical training enough?

I was reading about Navy EOD training and I read that they only have 3 weeks of tactical training, which consists of a lot more stuff than just weapons training. i was wondering if that was enough. do eod see a lot of battle?

The things that are taught at Tactical Training will only be the basic part of it. Later on, you will go on many training missions where you will get to utilize and practice the training that you have received. The same thing as what you will learn in EOD, Dive, & Jump School. You will need to keep all of those qualifications up-to-date as well.

From what I gathered (I’ve been out for few months now), nowadays (in Afghanistan), EOD Techs don’t really see a whole lot of actions, since the insurgents tend to just placed the IED’s and left the areas. Back then, especially in Iraq, quite a few EOD Techs had to watch out for snipers that loved to pick on the vulnerable techs that had to walk the line, so few techs got their C.A.R (Combat Action Ribbon) that way.

Navy EOD Techs are required to be qualified for those extra trainings (and get extra pays), so they can be “attach-ready” to whatever units that get sent to. They may be sent to do the missions by air or sea, not just by land.