FLOSS business models
In this short article Lauri Laineste describes some business models of FLOSS (Free/Libre/Open Source Software). This review is a part of Open Source Management course.
As free software may be freely redistributed, free software generally is available at very little cost. Free software business models are usually based on adding value such as support, training, customization, integration, or certification. It’s not easy to find the right solution for marketing a open-source product, but still a lot of companies (especially the ones distributing Linux) have become very successful.
Examples
Let’s talk about Red Hat succes-story. With projected revenues of about $300 million last year, the 13-year-old company relies on a subscription model. An annual fee per server buys updates, upgrades, certifications, unlimited incident support throughout the year.
One strong example would be also JBoss, which is a division of Red Hat. JBoss has managed to sell conferences, support, certification, even a reference manual. Each of these profit centers provides a strong revenue stream. Providing a strong application server platform, along with a company of services and development concepts to support, JBoss has certainly been able to use the community to help develop their vision.
MySQL employs a dual licensing model. It distributes the database software for free if people agree to distribute any modifications under the GPL, which is the basic license for a lot of (but not all) open source software. The other part of the dual licensing agreement covers the MySQL Enterprise edition, which comes with services and support and doesn’t require redistribution.
A similar example would be Eclipse which is a development platform comprised of extensible frameworks, tools and runtimes for building, deploying and managing software across the lifecycle. If you want, you can use it for free, but people at Genuitec saw an opportunity for a cool service, MyEclipse, a subscription based toolbox for enterprise Eclipse development.
A failure?
It’s hard to find real failures in this field, but after reading this article it seems like atleast one open source operating system has chosen wrong strategy. We’re talking about Linspire, which is said to be the easiest desktop Linux. At first we could argue about the quality of this software, because there is nothing much special in Linspire: Debian has the history and dpkg. Fedora has the legacy of Red Hat. SuSE has the huge community and Novell’s backing. Ubuntu has the six month cycle and the wonderful community. And Linspire has… CNR (the Linspire package manager).
Besides that Linspire has made a not-so-good deal with Microsoft which is about adding Windows Media, Live Messenger, TrueType font and MS Office support to Linspire. The idea seems to be good, but Linspire doesn’t have the guarantee for future support from Microsoft. If Microsoft comes out with new versions of the applications mentioned, Linspire should buy a new support-package and what is the worst - Microsoft can stop offering protection whenever they want. Could they survive without the support for these mainstream MS applications?
Conclusion
In general it seems to be quite easy to come up with a company selling CD’s with the recent version of GIMP, but in real-life finding customers doesn’t seem to be the easiest task anymore. As we can see, there are companies who know the secret of making money with open-source products. Customers are willing to pay for the support they get from the software developers and distributers. Also a model providing open-source products pre-installed on servers and other gadgets is a popular one.
Some open source purists will argue that the vision behind the open source project should be the project itself and the community that will benefit from it. But these days, it’s common that companies work with the community to both give back to the company that initially invested in the project.
Source
The Best Open Source Business Models
Open Source Business Models: a Taxonomy of Open Source Firms’ business models
Nuts and Bolts of Open Source Business Models
Web 2.0 Expo: Open Source Business Models
10 Open Source Companies Set to Dominate 2008
